"A buyer forms an opinion about whether or not they are going to purchase a home within seconds, milliseconds actually. And often times, before they even see it in person. That’s why it’s so important to get the presentation and first impression right."
Some 77% of buyer's agents said home staging makes it easier for prospective buyers to visualize the property as a future home. Staged homes sell faster and for more money than those that are unstaged, according to industry analysis.
Consider the return on investment. As one New York City-based staging professional points out, if you found a financial planner who could give you a return on investment (ROI) of 5%, 10%, or sometimes as much as 20%, “wouldn’t you think they were a genius? Well, that’s what a good stager can do.”
How Staging Affects Time on Market
The Real Estate Staging Association (RESA) has a staging savings calculator that lets you figure out how much time and money (mortgage payments, carrying costs, etc.) to save if you stage your home before listing it. Its “Consumers Guide to Real Estate Staging” reports that homes that had not been staged before listing sat on the market an average 143 days.
The Bottom Line
The cost of staging by a professional—someone who has a great track record in the biz, sound design sense and who comes well-recommended—can mean money in the bank for you. If staging helps you sell your home sooner (keeps it from being out there so long that people start wondering what’s wrong with it); if it saves you a month or more of carrying expenses; if it creates the kind of buzz that brings in offers above your asking price then your money is well spent.
If you would like to discuss the benefits of staging your home, please reach out to talk to us. We work with several different businesses here in the Sun Valley area, and can customize how your home is staged.